No album this weekend, Taylor swift.
As Donald J. Trump creeps (literally) closer to the Oval Office, some democracy fans have become increasingly desperate to shut him down once and for all. Many have called on Republican Party leaders to denounce the candidate, while others have beseeched a higher power: Taylor Swift. It is impossible to calculate how many Americans are depending on Swift to solve this election, but their numbers include at least two working journalists.
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a media professional as skillful as Taylor surely knows that
it’s
time to lay low for a while and let the news cycle refresh. Not forever — that would be unrealistic — but just long enough that we develop a hunger for Taylor Swift the artist, rather than feel a sense of fatigue around Taylor Swift the celebrity. And that’s going to take longer than, say, until Sunday. Every Swift album to date has been a canny reaction to pop as it exists in that moment, as well as a plot point in her continual evolution — or, in the case of Red, something closer to reinvention. In a year when pop music has been driven by the surprise releases of deeply personal, dynamic, and genre-busting work from pop’s elite, we should anticipate that whatever is next for Taylor would have to be competitive, and not a perfectly calibrated continuation of the persona we already know. Rebranding as a flawed, vulnerable, messy, three-dimensional human being doesn’t happen overnight.
time to lay low for a while and let the news cycle refresh. Not forever — that would be unrealistic — but just long enough that we develop a hunger for Taylor Swift the artist, rather than feel a sense of fatigue around Taylor Swift the celebrity. And that’s going to take longer than, say, until Sunday. Every Swift album to date has been a canny reaction to pop as it exists in that moment, as well as a plot point in her continual evolution — or, in the case of Red, something closer to reinvention. In a year when pop music has been driven by the surprise releases of deeply personal, dynamic, and genre-busting work from pop’s elite, we should anticipate that whatever is next for Taylor would have to be competitive, and not a perfectly calibrated continuation of the persona we already know. Rebranding as a flawed, vulnerable, messy, three-dimensional human being doesn’t happen overnight.
The last 1989 single (“New Romantics”) was released this
past February, and Rihanna and Calvin Harris’s “This Is What You Came For,”
which she cowrote, ruled the charts this summer. All this means that we need a
season without Swifty. We need to crave new music the way we did after Red. We
need to miss her. So don’t feel sad if October 23 comes and goes without a new
album. You’ll thank her later.
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