Cyber attack is over? What was there plan? Was Social Media was their main target?

Cyber attack is over? What was there plan? Was Social Media was their main target?

Dyn, a New Hampshire-based company that monitors and routes Internet traffic, was the victim of a massive attack that began at 7:10 a.m. ET Friday morning. The issue kept some users on the East Coast from accessing Twitter, Spotify, Netflix, Amazon, Tumblr, Reddit, PayPal and other sites.

Source: News Casino Blog

Update 4:22 PM EST: Looks like this is probably going to get even worse before it gets any better. Dyn says they are being hit with a third wave of attacks.
Dyn told CNBC the attack is “well planned and executed, coming from tens of millions IP addresses at same time.”

Update 12:28 PM EST: Dyn says it is investigating yet another attack, causing the same massive outages experienced this morning. Based on emails from Gizmodo readers, this new wave of attacks seems to be affecting the West Coast of the United States and Europe. It’s so far unclear how the two attacks are related, but the outages are very similar.

For example, Bambenek explained, "A treadmill that wants access to the internet so that you can track you workouts on a smartphone app — [the company] pays no attention to security, and leaves things wide open because some developer wants to have an easy backdoor to tweak things. Then, boom, it's off to the market, and there's no liability for the [manufacturer]."

But should some of the blame for this malicious leveraging of IoT fall on manufacturers?

"If you're shipping enough devices that can be leveraged trivially to knock down Twitter? Yeah, there should be liability!" Bambenek said. "In the physical world, if you made a lawn mower that if you start it, one time out of 10 it leveled a city block, we'd be bankrupting that company. We'd be arresting the executives."